App Store Effect Advertising Chain Road Operations Manager

Roles & Responsibilities

1. Responsible Yongyingbao advertising internal channel traffic cooperation operation strategy, responsible for traffic link optimization and monetization efficiency
2. Be familiar with and understand the development of the performance advertising industry and the pain points of ecological partners, and be able to formulate operational strategies based on the type of partners. , continue to iterate the strategy, and cooperate with the industry side to improve the coverage of cooperation scenarios and increase revenue
3. Gain insight into the demands of internal channel traffic partners, and formulate appropriate advertising display strategies based on different scenarios such as search and recommendation to ensure Advertising revenue and user experience it can help industry operators and scenario partners optimize advertising effects from aspects such as traffic expansion, links, industry customer volume, data applications, etc., and improve advertising distribution and penetration in cooperation scenarios.

Qualifications

More than 1.5 years of experience in performance advertising operations, familiar with basic modules and data links such as advertising bidding, recall sorting, and advertising billing. Have a basic understanding of search and recommendation strategies.
2. Have good logical thinking and be able to structurally dismantle and analyze problems. Sensitive to data and have solid data analysis skills.
3. Have strong execution and communication and coordination skills, be able to promote the rapid implementation of projects, and be responsible for the results. .