Digital Experience Executive

Cathay Pacific Airways is an international airline registered and based in Hong Kong, flying to over 190 destinations around the world. We are proud of our home Hong Kong, where the company was founded in 1946. Our corporate headquarters are located at Hong Kong International Airport. We employ over 21,000 people worldwide. We are also a founding member of the oneworld global alliance whose combined network serves over 750 destinations worldwide.

Reports To:  Digital Experience Manager – Operations

Department: Digital Experience (DEX)

We are looking for an energetic team player with demonstrated experience in digital platforms performance reporting and monitoring to join our team and help Cathay to deliver on our ambitious goal of becoming one of the world’s great service brands, known for great digital experiences.

In this role you will analyse and monitor how users experience our digital channels (web sites and mobile apps), how they interact with our applications (such as book flight tickets, manage bookings, perform online check-in, etc.). You will be responsible to define and measure key performance indicators (KPIs), prepare the reports and dashboards for ongoing monitoring and reviews to assess the effectiveness of digital initiatives, and identify areas for optimization and to ensure the health of our digital channels.

*Covering our flagship website:  and mobile apps, excluding social media.

Note: This is not a digital marketing role and would not analyse and run marketing campaigns, which is covered in the marketing department.

Key Responsibilities

• Conduct digital analysis leveraging on both quantitative and qualitative data to generate insights for digital experience.
• Evaluate performance, identify trends and anomalies, and recommend usage based on business needs for Cathay’s digital platforms (e.g. Website, Mobile App, Booking Engine)
• Produce quality reports and dashboards on monitoring customer experience performance.
• Support product teams in applying and integrating the right set of metrics, analytics model and visualization into day-to-day processes.
• Provide day-to-day monitoring on the health of our digital channels.
• Collaborate closely with product teams to ensure smooth flow of digital operations, and access and implement best practice ideas.
• Provide comments and recommendations on the report generation process and automation to improve operational efficiency

Requirements

• Bachelor’s degree in Business, Computer Science or related subjects
• 3+ years of digital performance and analytics experience, and/or a related function
• Proven experience in performance and analytics tools such as Adobe Analytics, Google Analytics
• Proficiency in visualisation and analytics tools such as QlikSense and Alteryx
• Proficient in SQL, data visualization software and Excel.
• Attention to detail, speed and accuracy when processing data
• Strong communication, problem-solving and analytical skills
• Good written and oral communication skills. Fluent in Cantonese, English & ideally Mandarin

Application Deadline: 4 June 2024

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

*Terms and Conditions Apply

For any frontline recruitment related enquiries, please reach out to us by Whatsapp