Head of Analytics (CRM)

• Large conglomerate
• Customer Analytics & Insights

About Our Client

Our client is a large pan-Asia conglomerate. To cope with the business growth, they are hiring a Head of Analytics to lead a team of 10 to drive the loyalty program's data analytics strategy and roadmap, perform segmentation, able to talk businesses, enable a centralized self-service data hub and data-driven culture.

Job Description

• Lead The Loyalty Program's data analytic roadmap by driving "CRM strategy, data usage and capability"
• Develop CRM segmentation and analysis to understand customers' behavior in order to drive better strategy and targeting to achieve business results for the shopping malls under the dynamic business environment
• Set the strategic focus and KPIs with effective measurement for the loyalty program to ensure profitability growth and deepened customer relationship
• Roll out Tableau dashboard to increase availability and adoption of data in daily planning for the teams in loyalty program as well as shopping malls
• Pioneer customer insights function by implementing tools to conduct customer survey and focus group to collect feedback from loyalty members to improve the program's offerings
• Drive improvement in data warehouse through ingestion of new data source, development of more efficient data pipeline, and building the capabilities for automation and machine learning
• Report to CEO and lead a team of 10 data analysts & data engineers to grow data culture and customer centricity
• Translate data analytic and customer insights into strategies for C-suite stakeholders to make business decisions

The Successful Applicant

• Bachelor in Information Management, Statistics, Business Administration or relevant disciplines
• 10+ years experience in Customer Data Analytics
• Hands on with SQL, Python, Tableau etc.; Capable in building models that can understand and predict customer behavior is a plus
• Strong in leading data analytics roadmap and strategy, setting measurable KPIs for large loyalty programs
• Strong in team leadership across data engineers, analysts etc on customer analytics and modelling, marketing intelligence, segmentation
• Strong in business acumen, able to talk businesses using data; Strong in data storytelling to business heads and C-Levels (especially for marketing) for actionable strategies
• Strong in driving data/ BI projects
• Strong in building , governing and sustaining a centralized data hub to facilitate business heads across revenue streams and geographical areas to access data in a self-service way
• Retail/ Property/ Hospitality industry background is preferred
• Experience in working in a complex and matrix enterprise background is a huge plus
• Good command in Chinese and English

What's on Offer

Our client offers attractive compensation with sustainable career path to the candidate.

Contact

Eliza Lai

Quote job ref

JN-012024-6298922

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Consultant name

Eliza Lai

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Job Reference

JN-012024-6298922