Head of Branding

• Ability to formulate effective brand strategy based on market analysis, including brand positioning, brand communication and brand value enhancement strategy
• A deep knowledge of marketing theory and understand all aspects of marketing, including digital marketing, social media marketing, public relations strategies, etc…and able to execute brand strategy across different channels
• Develop and implement a comprehensive brand strategy aligned with our mission
• Conduct market research to identify opportunities and threats. Define brand attributes, messaging, tone, and visual identity
• Analyze and interpret market data, use data analysis tools to evaluate the effectiveness of brand campaigns, and adjust strategies accordingly
• Establish and monitor KPIs to track brand strategy effectiveness
• Ensure consistency of brand messaging across all touchpoints
• Manage brand reputation by addressing feedback and enhancing sentiment
• Collaborate with cross-functional teams to provide a seamless brand experience
• Develop and manage budgets for brand marketing initiatives.

Requirements

• Bachelor's degree in marketing, business administration, or related field (Master's degree a plus).
• 10+ years of brand management experience, preferably in a startup environment. Proven success in developing and executing impactful brand strategies.
• Meticulously detail-oriented, yet with a holistic approach to the brand strategy and seeing things in a bigger picture.
• A leader with great vision, sets direction, motivates and leads the team towards success.
• Strong analytical and communication skills.
• Able to solve difficult problems with innovative and creative solution.
• Highly motivated and result-oriented who thrived in a fast-paced environment.
• Embraces diversity and fosters an inclusive work environment, valuing diverse perspectives and experiences to drive creativity and innovation.
• Result-oriented: With well-defined goals, being focused, works hard, is determined to achieve them.
• Detail-oriented: With consistent attention to details

Benefits

• Paid 21 days of holidays per year and 10 additional days for national holiday 
• Training opportunities for growth and expansion of knowledge 
• Ability to work remotely 
• Flexible and hybrid schedule – we value work-life balance 
• Referral Bonus Program