Media Operations Manager

AS Watson Group, the world’s largest international health and beauty retailer, is operating over 16,000 stores under 12 retail brands in 28 markets, with over 130,000 employees worldwide. For the fiscal year 2022, AS Watson Group recorded revenue of US$22 billion. Every year, we are serving over 5.5 billion shoppers via our O+O (Offline plus Online) technology-enabled platforms.

Together with our 12 retail brands including Watsons, Kruidvat, Trekpleister, Superdrug, Savers, Rossmann, Drogas, ICI PARIS XL, The Perfume Shop, PARKnSHOP, FORTRESS and Watson’s Wine, we set O+O (Offline Plus Online) as the new standard for retail. O+O is more about creating an integrated offline and online experience to better serve customers’ needs through digital transformation, that enables them to shop across any channel, anytime, anywhere. Every day, we work towards a clear purpose: To put a Smile on our customers’ faces today and tomorrow.

Our success depends on our people staying ahead of the game. We believe that our attitude to teamwork and our encouragement for your personal growth comes shining through everything we do. We also know that our success as an employer isn’t just about influencing you on why you should join our business. It’s about asking you to imagine where it could take you.

Join us. Be part of More.

Come and join a Winning Team

Be Remarkable. Be Yourself!

Why Should You Join Us?

At AS Watson, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 16,000 stores across 28 markets in Asia and Europe, the ASW family welcomes you…

You can enjoy :

• Conveniently located in Whampoa, less than 5 min. walk from MTR
• Cozy office with contemporary design 
• Comprehensive Medical and Life insurance coverage, including your spouse and children

Role Purpose:

As a Media Operations Manager, your primary responsibility will be to oversee and manage media buying operations at a regional level. You will play a crucial role in optimizing media campaigns and ensuring efficient ad placements. Additionally, your role will require a strong understanding of ad tech-related matters to effectively navigate the complexities of the digital advertising ecosystem.

A typical day in this Role:  

• Media Buying and Planning: Develop and execute media buying strategies and plans to achieve marketing and advertising objectives. Collaborate with internal marketing teams and external media agencies to identify target audiences, select media channels, negotiate media rates, and allocate media budgets effectively.
• Ad Tech Management: Stay abreast of ad tech trends, tools, and platforms to optimize media buying and campaign performance. Work closely with internal stakeholders and external partners to implement and manage ad tech solutions, such as demand-side platforms, data management platforms, and ad verification tools.
• Campaign Optimization: Monitor and analyze media campaign performance, including key metrics such as impressions, click-through rates, conversion rates, and return on ad spend. Identify optimization opportunities and implement strategies to improve campaign effectiveness and efficiency.
• Vendor Management: Collaborate with media vendors, publishers, and technology partners to ensure smooth execution of media campaigns. Establish and maintain strong relationships with vendors to negotiate favorable terms, troubleshoot issues, and stay updated on industry trends and best practices.
• Reporting and Analysis: Generate regular reports on media campaign performance, providing insights and recommendations to stakeholders. Develop and utilize analytics tools and methodologies to track campaign effectiveness, measure ROI, and evaluate media buying strategies.
• Budget Management: Manage media budgets at the regional level, ensuring optimal allocation and adherence to financial targets. Monitor spending, track invoices, and reconcile budget discrepancies as needed.
• Compliance and Best Practices: Stay informed about industry regulations and best practices related to media buying, data privacy, and ad fraud prevention. Ensure compliance with applicable policies and standards, and implement appropriate safeguards to protect the brand's reputation and customer data.
• Team Collaboration: Collaborate with cross-functional teams, including marketing, creative, and analytics teams, to align media buying strategies with broader marketing objectives. Foster effective communication and collaboration to ensure seamless execution of media campaigns.

This job is a good fit for You if:

• You are an EXPERT. You have in-depth knowledge of a key area and seek possible solutions through study and research. 
• You are a COMPETITOR. You are comfortable with taking calculated risks and you have a laser focus on achieving results. 

Success will depend on:

• Bachelor's degree in marketing, advertising, business administration, or a related field.
• Proven experience in media buying, planning, and ad operations, preferably within the retail industry or an advertising agency.
• Strong understanding of ad tech-related matters, including demand-side platforms, data management platforms, ad servers, and ad verification tools.
• Proficiency in media buying platforms and tools, such as Google Ads, Facebook Ads Manager, or programmatic buying platforms.
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions to optimize campaigns.
• Excellent negotiation and vendor management skills.
• Strong organizational and project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Familiarity with digital marketing metrics, tracking technologies, and attribution models.
• Knowledge of industry regulations, data privacy, and ad fraud prevention measures.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
• Detail-oriented with strong problem-solving abilities.

What is holding you back?

  Don’t miss out on this great chance to shape Your life!

   Apply now! 

Interested parties, please send your resume with current and expected salary package to our Company’s email. We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the AS Watson Group.