Programmatic Yield & Operation Manager

TVB, the leading TV station in Hong Kong and the world’s number one distributor of Chinese Programme, marks the successful transformation of TVB from a traditional television station to a company amalgamating three different platforms - broadcast TV, online TV and social media.

Responsibilities:

• Manage the operation of the programmatic advertising management system(s)
• Execute ad inventory priorities, schedule display ads and execute operational plans
• Maintain vendor relationships and keep abreast with everything programmatic by being constantly updated on new product developments of DSP partners and other ad technology partners
• Monitor and analyze the ad operation data, using data-driven tactics and market insights as to the basis for optimizing display ad formats to drive the development of advertising business
• Review programmatic prices & sell through of all inventory
• In charge of planning and execution of client related paid social / search / real time bidding projects
• Handle monthly billing related clerical work in collaboration with Admin Team
• Identify yield optimization opportunities with solid numerical results
• Revenue / product performance analytics
• Communicate with external parties on digital campaign operations & collaborate with colleagues and manage programmatic advertising platforms to ensure smooth campaign execution
• Optimize inventory and stay abreast of yield & ad innovations in ad tech

Requirements:

• 5+ years of experience in Programmatic / Ad Operations or Digital Marketing
• Strong passion for the Internet/Digital environment, result-oriented, proactive and independent
• Good understanding of digital ad ecosystem, technical terms and mechanisms to drive digital revenue growth
• Familiar with digital ad management tools especially Google Ad Manager (DoubleClick/DFP)
• Exceptional numerical and analytical skills and meticulous attention to details are required
• Able to manage competing priorities in a fast-changing environment
• Experienced in programmatic advertising (sell-side)
• Keep up-to-date with platform knowledge and industry news
• Solid understanding of the current technologies available for online advertising
• Able to work collaboratively across teams as a good team player, with client-centric mindset
• Able to work independently, under pressure and to work on multiple projects with tight schedule
• Curious attitude towards optimization, always hungry to find ways to improve yield through structured test and learn

Please apply, quoting the appropriate reference number, with details of your qualifications and experience, expected salary and a contact telephone number to  The Senior Manager, Personnel Department, Television Broadcasts Limited, TVB City, 77 Chun Choi Street, Tseung Kwan O Industrial Estate, Tseung Kwan O, Kowloon or email to us via Recruitment Centre.

Applications received are solely for selection purpose. Those not invited for an interview within 4 weeks may consider their applications unsuccessful and their applications will be filed for another 3 months for future selection. Afterwards, all applications would be destroyed.