Retail Marketing Senior Specialist

Wellcome is the largest and longest established supermarket brand in Hong Kong with an extensive network of over 280 stores. Wellcome is committed to providing one-stop shopping convenience to customers through quality products at competitive prices and friendly service to serve the needs of different customers. We welcome applications from high calibre candidates to join our expanding team.

Is this your next challenge in Retail Industry ?

Integrated Marketing Planning

• Understands all dimensions of the marketing calendar and of the various promotions and events in the plan, including their objectives, their execution process and associated milestones
• Follows the calendar execution and proactively interacts with cross- functional teams to secure on time milestones execution

Marketing Channel Management

• Understands the characteristics of different marketing, media channels, communication strategy, methods and tools used to communicate and promote products and offers across different channels
• Evaluates the relative efficiency of various marketing channels to build the strong equities for our banners

Promotion Management

• Understands promotions objectives, techniques and execution guidelines, and follows the planning and execution activity
• Adequately uses various tools and techniques to promote products and deliver successful promotions to the target customers
• Analyses and interprets promotions results through a set of KPIs including market share, incremental sales to strengthen customer loyalty programs

Do you have experience in Marketing ?

• Bachelor degree in Marketing/ Business Administration or related disciplines
• Minimum 3-5 years of hands-on promotion and advertising experience, preferably in retail marketing
• Experience in campaign and event coordination with digital/social media marketing exposure is a plus
• Strong in stakeholder management, self-motivated with excellent communication and interpersonal skills
• Creative, adaptable, high learning agility
• Well-organized, enjoy working in fast paced organization
• Good command of both written and spoken English and Chinese
• Experienced in FMCG or retail industry is an absolute advantage

DFI Retail Group is an equal opportunity employer and responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the personal data will be kept and handled confidentially. We will retain the applications of candidates not selected for a period of no more than 24 months. The data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

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Issued by The Dairy Farm Company, Limited