Tmall Business Unit

1. Responsible for the live broadcast business of Tmall APP, design live broadcast operation plans and gameplay innovations according to the user characteristics of the client, and improve the transaction contribution of live broadcast 2. Strengthen the live broadcast mentality of Tmall APP through the continuous construction of channels, and bring incremental value to the client 3. Collaborate with the Tmall industry, be able to work closely with internal and external parties, quickly try and verify effective marketing and user strategies 4. Design different operation strategies for merchants, talents, anchors, institutions, etc., and continuously optimize to improve transaction efficiency, 1. 3 years or more of live broadcast related operation experience, familiar with the live broadcast format and operation logic, and have unique thinking on live broadcast e-commerce and industry products 2. Have good data processing and analysis capabilities, be able to use data to diagnose business status and gain insight into users 3. Have strong communication and coordination skills, maintain a strong curiosity about new things, be able to continue learning, like challenges and innovations, and pursue high-quality target delivery