Activity Strategy Product Manager

Responsibilities

1. Responsible for the planning and construction of life service marketing activity strategy products, and build configuration diagnosis and strategy recommendation capabilities for each link of the activity chain 2. Based on the complete chain of marketing activities, combined with the business characteristics of different industries and different scenarios, abstract and precipitate general activity strategy capabilities, support businesses to independently select strategy types and configure strategy rules based on activity budgets and goals 3. Systematically sort out the core indicators of the activity chain, and can sort out matching strategy rules based on the key indicators of the activity to help achieve business results 4. Collaborate closely with operations, R&D, testing and other related teams, balance the resources and demands of all parties, and promote the achievement of product goals.

Qualifications

1. Bachelor degree or above, more than 3 years of Internet product experience, with local life service background preferred 2. Clear thinking logic, excellent product abstraction and generalization ability, data sensitivity, data product experience preferred 3. Have a deep understanding of the marketing activity platform, familiar with the entire link of the activity, and be able to think about the full link strategy from a complete perspective 4. Self-driven, strong sense of responsibility, self-reflection, and excellent cross-departmental collaboration ability.