Brand Manager/ Senior Brand Manager

ABOUT ASTRAZENECA

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies. We are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear – shaping the future by spotting a scientifically-led commercial opportunity and acting now to operationalise and scale it.

BUSINESS AREA – Hong Kong

Welcome to Hong Kong, one of over 400 sites here at AstraZeneca, providing a collaborative environment where everyone feels comfortable and able to be themselves is at the core of AstraZeneca’s priorities, it’s important to us that you bring your full self to work every day. To help you maintain your best self, here’s a sneak peek into some of the things this site provides for you

• Flexible Medical Benefit for you to better take care of well-being of yourself and your family
• Bright and vibrant work environment 
• Top up employer MPF contribution

We’re bringing transformative drugs to those that need them the most by combining continuous new launches with unique solutions across the whole patient journey. It’s how we are able to truly make a difference to the quality of lives and answer huge unmet patient needs.

United by our local sense of belonging, there’s never been a better time to join a progressing team. Countless opportunities to learn from the best global talent, this is a place for those who want to be challenged and empowered to do the things they never thought possible.

What you’ll do

Your marketplace insights and patient focus will shape and direct strategic marketing plans for the product lifecycle, ensure execution of the brand plan for long-term brand success and develop clear country value propositions for patients and healthcare professions.

An originator, you will be responsible for brand success by employing cross-functional engagement strategies, exploring new and innovative approaches to brand communications and responding to constructive feedback internally and externally. Your job responsibilities will be, but not limited to:

• Design and execute product strategies to ensure strong market presence of your responsible products in Enhertu
• Identify and develop key opinion leader to ensure strong advocacy for therapy area/responsible products
• Collaborate closely with other functions to achieve objectives of AZ products including sales target and market shares
• Demonstrate high level of product knowledge and therapy knowledge under responsibility
• Monitor performance and control A&P budget
• Localizes digital content as needed

Essential for the role

• University graduate in any discipline
• Preferred more than 5 years of marketing experience
• 2 years’ experience in multinational pharmaceutical company in a sales and marketing related position
• Good command of both spoken and written English and Chinese
• Excellent communication and interpersonal skills
• Highly self-motivated, meticulous, able to work under pressure
• Strong collaboration working with a wide variety of key stakeholders

Desirable for the role

• Having network and solid experience in the field of Oncology
• Good command of Mandarin
• Depending on candidate experience, this position could be filled at the following levels: Brand Manager and Senior Brand Manager

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.

So, what’s next?

• Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
• Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope it’s yours.

Where can I find out more?

Our Social Media, Follow AstraZeneca on LinkedIn

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AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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