Growth Product Manager

Responsibilities

1. Responsible for the overall efficiency indicators of advertising, including but not limited to capacity building of the advertising platform, improvement of advertising efficiency, etc. 2. Based on the advertising platform mechanism and traffic engine operating principles, design efficiency-improving tool products and configuration platforms, Including delivery materials, delivery data and landing page configuration platform, etc. 3. Based on the principles of mainstream bidding advertising platforms, interact with traffic engines through OCPX, API interfaces, etc., and work with the algorithm team to improve RTA delivery efficiency.

Qualifications

1. Have 3-5 years of experience in building advertising platforms, OCPX, automated delivery or delivery platform tools 2. Familiar with real-time bidding advertising The principle and strategy design of delivery, including but not limited to recall, sorting, targeting, attribution, billing and other logic 3. There are successful cases of advertising delivery tool platform construction, including Internet advertising/recommendation strategies/performance advertising/machine learning, etc. Experience preferred.