Launch products in China

Responsibilities

1. Responsible for the product demand planning and iterative promotion of the e-commerce delivery material management platform, and realize the construction of various management capabilities for the delivery of goods, pictures, and short video material types 2. Based on the delivery data, formulate relevant delivery Production of materials, including product selection strategies, creative production directions, etc., to improve the quantity and quality of material supply 3. Based on media and channel capabilities, optimize dpa links and strategies, including mdpa and sdpa, and be responsible for improving delivery efficiency 4. Deeply understand the operational demands, and be able to design more reasonable advertising products based on the operational demands, define reasonable strategic indicators, and continuously optimize the effect 5. Deeply understand the bidding advertising delivery mechanism, and use data analysis to discover problems in the current advertising delivery strategy. Analyze and study domestic and foreign automated launch strategies, and propose corresponding optimization plans 6. Timely collect promotion feedback from operations, business teams, and markets, and refine product optimization suggestions to promote continuous iterative optimization of products.

Qualifications

1. More than 3 years of relevant work experience in advertising products/advertising platform products, experience in advertising creativity is preferred 2. Familiarity Bidding advertising delivery mechanism, including but not limited to recall, sorting, targeting, attribution, billing and other logic. Applicants with experience in Internet advertising/recommendation strategy/performance advertising/machine learning are preferred 3. Sensitive to data, overall planning, data Strong analytical skills and logic, strong curiosity and self-drive, rigorous and conscientious 4. Have strong data analysis skills, strong sense of responsibility, teamwork spirit, curiosity and self-drive, and have excellent Learning ability 5. Have excellent cross-team collaboration skills and be able to work efficiently with R&D, design, data science and business development teams. Like to accept challenges and pursue the ultimate.