Responsibilities
1. Responsible for the brand design management of Douyin e-commerce, understand the company's strategic positioning, explore the visual language that defines the brand, build a complete brand design concept, design strategy and design standards to ensure the consistency of the brand image and the communication of information. Effectiveness and brand health 2. Have an excellent brand perspective, be able to discover brand problems throughout the entire chain, propose effective design solutions, and output effective brand design solutions in diverse and complex business scenarios. Have creative ability, be able to completely construct a comprehensive brand creative plan, and have relatively mature project cases in the field of brand creative design 3. Have a strategic and cutting-edge industry perspective, and be able to independently complete the communication, planning, and completion of brand projects. Design and implement, effectively manage and control brand design assets, and maintain brand usage scenarios, including but not limited to (brand LOGO, brand IP, derivatives, brand manuals), etc. 4. Master the methods and concepts of brand design, and be able to effectively From the derivation of design to the realization of the results, have certain opinions on the development of brand trends, possess industry acumen and insight, and be able to innovatively propose new ideas, new methods, and new standards for brand creativity 5. Be good at Project management, professional output, broad vision, optimism and positivity, good sense of purpose, self-initiative and self-drive.
Qualifications
1. Art, graphic design, art design and other related majors, with rich Internet brand creative vision (product direction or creative marketing direction) Design experience 2. Proficient or proficient in using design tools such as Sketch, Photoshop, lllustartor, C4D, AE, etc., and those with comprehensive abilities in illustration, hand-drawing, three-dimensional, motion effects, etc. will be given priority 3. Possess good creative and performance skills, Have a keen sense of fashion trends and industry changes 4. Result-oriented, quick execution, self-management, self-driven, good at learning new knowledge and new technologies, and no self-limitation 4. 4A advertising companies, international creative agencies, digital agencies etc. background 6. Resume must provide previous works.