Senior in Finance Industry Content Marketing Manager

Roles & Responsibilities

1. Responsible Content construction for financial industry business, aiming at cloud computing B-side business opportunities, leads and other new customers, increased sales and other goals, create long-term content marketing and content matrix, refine core values, convey core information, and enhance industry awareness
2. Coordinate industry content marketing and industry brand communication plans, accurately position and reach content through effective content planning and channels, promote business growth, and be responsible for the results
3. Can promote business content IP planning and implementation , Produce multi-angle content core assets and marketing strategies
4. Responsible for project docking with business lines, coordinating the resources of all parties, and promoting the implementation of marketing projects.

Qualifications

1.8 years or more of marketing experience, has independently coordinated content marketing projects and content IP establishment is familiar with B-side content channels, has excellent content strategy capabilities and resource integration and communication skills has Project management experience is preferred
2. Familiar with To B market work, experience in cloud computing/Internet company/B-end brand marketing department, 4A/consulting company To B service is preferred, and those with the perspective of both Party A and Party B are preferred < br/>3. Be quick-thinking, creative, have strong knowledge reserves and writing skills, love creation and expression, be able to produce excellent works based on market and customer insights, and have past work cases that have impressed customers
4. Understand integrated marketing work, have independent thinking and overall coordination capabilities
5. Have good teamwork and communication skills, be able to smoothly collaborate and promote internal and external partners, and achieve results.