Alimama - Product Operations

1. Dig and determine new demand scenarios, according to merchants Marketing appeals promote the implementation of scenario solutions, including coordinating the resources of all parties to promote the construction of scenarios, clarifying the target merchants and products corresponding to the scenarios, formulating corresponding strategies, estimating and completing revenue targets, etc. 2. Existing scenario operations: focusing on users in each scenario For growth goals, we formulate new merchant retention policies for merchants at different levels and stages, gain insight into the differentiated demands of customers, and continuously upgrade and iterate scene functions to effectively increase the penetration rate and consumption improvement indicators of target merchants. 3. Scenario architecture design: effectively understand merchants' demands and design scenario frameworks so that the overall marketing solution can meet the different marketing demands of merchants 1. More than 3 years of Internet operation experience, and those with industry operation/advertising operation experience are preferred 2. Familiar with the demands of marketing scenarios of different industries and merchants, and have strong insight and good at distinguishing differentiated demands among merchants 3. Have strong product-oriented operation ideas, strong logic, and drive user activity and conversion through products and operational methods. 4. Have good resource integration and project management capabilities, and be able to promote internal and external resources to complete the work together.