Customer Insights Senior Analyst

DFI Retail Group (“Group”) is a leading pan-Asian retailer. At 30th June 2021, the Group and its associates and joint ventures operated over 10,000 outlets and employed some 230,000 team members. The Group had total annual sales in 2020 exceeding US$28 billion. The Group provides quality and value to Asian consumers by offering leading brands, a compelling retail experience and great service; all delivered through a strong store network supported by efficient supply chains. The Group (including associates and joint ventures) operates under a number of well-known brands across food, health and beauty, home furnishings, restaurants and other retailing. The Group’s parent company, Dairy Farm International Holdings Limited, is incorporated in Bermuda and has a standard listing on the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group's businesses are managed from Hong Kong by Dairy Farm Management Services Limited through its regional offices. DFI Retail Group is a member of the Jardine Matheson Group.

Is this your next challenge in customer insight analysis?

We are seeking a highly analytical and detail-oriented Market Researcher to join our team, as a Customer Insights Senior Analyst.

You will be responsible for gathering, analyzing and interpreting data to provide valuable insights into market trends, consumer behavior and competitive landscapes.

Your findings and recommendations will play a crucial role in shaping our company’s marketing strategies and business decisions. This is an exciting opportunity for someone with a passion for data analysis, market intelligence and strategic thinking.

The challenge is to:

• Collaborate with agencies to conduct primary & secondary research to design and execute market research studies using a combination of qualitative and quantitative methods. This includes collecting data through surveys, interviews, focus groups and analyzing existing industry reports, market data and other relevant sources.
• Analyze market trends to monitor and evaluate market conditions, industry developments, and emerging trends to identify opportunities and potential risks. Provide regular reports and updates on market dynamics, competitor activities and consumer preferences.
• Analyze consumer attitudes, preferences and buying patterns to understand their needs, motivations and decision-making processes which support effective marketing strategies and brand positioning.
• Work with third-party research agencies to conduct thorough research on competitors, including their products, pricing strategies, marketing campaigns, and market share. Identify strengths, weaknesses, and areas of opportunity for our company to gain a competitive edge.
• Interpret research findings, analyze sophisticated data sets, and present actionable insights and recommendations to stakeholders in a clear and concise manner. Prepare comprehensive reports, presentations, and visualizations to communicate research results effectively.
• Collaborate with cross-functional teams including marketing and other respective teams to provide market insights and support strategic decision-making. Collaborate on projects, share research findings, and contribute to the development of marketing strategies and product roadmaps.
• Keep abreast of industry trends and methodologies to continuously expand knowledge of market research methodologies, tools, and best practices. Stay informed about industry trends, emerging technologies, and regulatory changes that may impact our business and research practices.

Do you have experience in market research / data analysis?

• Bachelor’s Degree in market research, marketing, business, statistics, or any related disciplines.
• Solid experience in market research, data analysis, or a similar role. Experience in specific industries or market segments would be preferred, depending on the organization's focus.
• Good command of both written and verbal English and Chinese
• Proficiency in using market research tools, survey software, and data analysis software (e.g., SPSS, SAS, Excel, etc.).
• Strong analytical skills with the ability to collect, organize, analyse, and interpret complex data sets.
• Knowledge of statistical analysis techniques, familiarity with different research methodologies, such as surveys, focus groups, and interviews and knowledge of the latest market research trends, tools, and techniques.
• Excellent communication skills, with the ability to present findings to both technical and non-technical stakeholders.
• Strong attention to detail and accuracy.
• Ability to work independently and as part of a team, to manage multiple projects in a timely manner.
• Strong problem-solving and critical-thinking abilities.

If you are a motivated and analytical professional who thrives on uncovering meaningful insights from data and translating them into actionable recommendations, we would love to hear from you. Join our team as a Customer Insights Senior Analyst and contribute to our strategic growth initiatives.

DFI Retail Group is an equal opportunity employer and responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the personal data will be kept and handled confidentially. We will retain the applications of candidates not selected for a period of no more than 24 months. The data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

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Issued by The Dairy Farm Company, Limited