E-commerce advertising growth operation- Self-Service Customer Products

Responsibilities

1. Conduct in-depth insights into the business models, marketing demands, and advertising methods of e-commerce advertisers, accurately identify the behavioral characteristics of customer groups in different industries, different life cycles, and different value tiers, comprehensively and effectively analyze customer pain points, and formulate Customer strategy, tracking data effects, optimizing solutions, promoting the new and growth of e-commerce advertising customers, and being responsible for the number of customers and revenue targets 2. Fully understand the form of e-commerce advertising business, have keen insight into advertising products, and explore advertising products Adapt the optimization direction of differentiated types, tiers, and channel customers in functions, processes, and experiences, combine product capabilities, output strategic suggestions, and discover effective operating methodologies 3. Efficiently coordinate internal and external resources, multi-terminal linkage, and e-commerce In-depth cooperation with commercial departments, collaborative advertising platform products, diagnosis of e-commerce advertising customers' advertising behavior, and guiding customers to improve advertising effects by optimizing advertising behavior 4. Design effective marketing incentive mechanisms for e-commerce merchants' operation and advertising scenarios to ensure Achieve customer growth and achieve revenue targets under the condition of incremental ROI.

Qualifications

1. More than 3 years of experience in the advertising industry and advertising products of Internet companies, familiar with equity operations, traffic operations, and marketing activity operations 2 , 2B industry experience, corporate operation experience, and experience in advertising operations in the e-commerce industry are preferred 3. Data-driven, dare to innovate, and have strong business sensitivity 4. Have practical experience in user growth, and have strong project promotion capabilities , communication and collaboration skills.