Senior Manager, Digital Marketing

SmarTone is constantly breaking new ground in the converging world of communications and media. As a market leader, we are committed to delivering unbeatable customer experiences that truly enrich lives. To do this, we need passionate, energetic and pro-active people like you. If you share our way of thinking, we would like to hear from you.

Responsibilities:

Strategy planning & campaign management

• Strategically plan and execute digital marketing campaigns to drive new customer acquisition as well as existing customer retention in strategic manner
• Develop and implement effective and always-on online campaigns (paid and non-paid) to build brand, product awareness and drive segment marketing
• Work closely with other marcom teams and business owners for campaign development and brand awareness
• Leverage market insights, customer data and agile test and learn approach to drive continuous campaign optimization/improvement
• Manage owned and paid media channels to drive multi-touch point customer to drive sales

Social Media

• Develop and implement social media strategies to drive traffic and conversion, build brand and engage with customers
• Manage social media crisis; planning, content generation of social media such as Facebook / Instagram / WeChat..etc.
• Work closely with media agencies to maximize efficiency

Performance evaluation & optimization

• Evaluate end-to-end customer experience across multiple channels and customer touch-points by utilizing different analytic tools
• Leverage on internal analytics to understand customer behavior to identify cross-selling and up-selling opportunities
• Measure and maximize on overall campaign performance and ROI

Requirements

• Bachelor’s degree in marketing, digital, business or related fields
• Minimum 10 years’ experience in digital marketing
• Strong analytic skills, sensitive to numbers including web analytics and user behavior.
• Hands on experience in managing data and familiar with Google Analytics
• Strong knowledge of performance/ digital marketing (SEM, Display, Social etc.) and funnel-base direct marketing practice expected
• Strong campaign planning and project management skills, with good attention to details
• Proactive with strong business mindset
• Proven results/ ROI in executing digital marketing campaigns
• Target driven, self-motivated, with strong sense of ownership and able to work under pressure
• Visionary, proactive, aggressive with good leadership and execution capabilities
• Experience in leading a team is a must
• Self-motivated with good knowledge on new technology, platform and solution
• Excellent presentation and interpersonal skills for effective communication with all levels of staff
• Proficiency in both verbal and written English and Chinese
• Candidates with less experience may be considered as Manager, Digital Marketing 

Interested parties please apply with full resume stating present and expected salary by clicking Apply Now

Or visiting our website:

SmarTone is an equal-opportunity employer. All data supplied will be kept in strict confidence and will be used for employment related purpose. We may transfer such data to any agent, contractor or third party who provides services to us with respect to matters relating to your application. Only short-listed candidates will be contacted.

You are welcome to visit our website : for further information.