Responsibilities
1. Be familiar with the characteristics of content marketing on different platforms in the big health/consumer goods/automotive industry, formulate industry operation strategies for Star Map, and be responsible for the growth of industry investment scale 2. Have in-depth knowledge of marketing business scenarios, and have the ability to disassemble and plan content. , build content marketing methodologies for different marketing scenarios from the dimensions of talent, content, IP creativity, etc., to help customers improve the marketing effect of talent content 3. Be familiar with platform products, formulate product strategies for different categories and customer groups, and collaborate The product team continuously optimizes the delivery effect and efficiency of customers 4. Analyze and integrate business data and strategies, enhance industry influence through internal and external resources, and continue to increase business market share.
Qualifications
1. Bachelor degree or above, more than 4 years of relevant experience in content marketing 2. Passionate and creative about multi-dimensional content marketing Planning ability 3. Dare to do something, have innovative thinking and sense of ownership, focus on the overall situation and pay attention to details, and can independently undertake the promotion of multiple projects 4. Be good at coordinating resources, have good communication skills and teamwork skills 5. Applicants with advertising integrated marketing and industry experience will be given priority.