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Why Deliveroo?
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
Deliveroo Hong Kong | Marketing Team
The Marketing team is responsible for driving brand love, customer acquisition, engagement and customer retention (frequency and share of wallet) to create customer lifetime value. We do this by developing marketing strategies and programs to build awareness & brand preference, create demand, optimise traffic, and continually improve our brand experience to deliver growth for the business. We apply research, test & learn, analyse performance metrics, and provide product and industry expertise and understanding of customer behaviour to inform and refine the business’ marketing strategy and execution. We develop content, manage, and deliver targeted merchandising and promotional activities. We apply data-driven and customer-centric methodologies to improve our brand experience for customers. We drive operational excellence by measuring efficiency and effectiveness of marketing activities. We deliver improvements in the process to scale delivery.
Marketing Executive, Restaurant Marketing
We are looking for a Marketing Associate to assist Restaurant marketing across Hong Kong. This role will work closely and collaboratively with commercial teams, product teams, other local marketing leads and our restaurant partners to deliver best-in-class Joint Business Plans, co-marketing strategies and promotional programs to deliver business results. The successful candidate will have experience in ecommerce and/or B2B2C marketing, especially in designing and deploying co-marketing plans to deliver 1+1>2 business impact. S/he will be experienced in managing co-marketing campaigns and have a broad knowledge and understanding of restaurant marketing channel mix. S/he will be known for his/her appetite for testing marketing innovations, and leveraging opportunities to scale programs based on results. S/he also needs to be a strong communicator, skilled negotiator, and enthusiastic problem solver who can earn trust and possess a strong sense of accountability to deliver results.
Key Responsibilities
Marketing Competency
Qualifications
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