Social Media Executive at Pirata Group

Pirata Group is a bold, forward-thinking and innovative collection of restaurants by the people, for the people. From humble beginnings in 2014, Pirata Group now operates 26 restaurants with one common philosophy: Unconditional Hospitality.

The Group portfolio includes Pirata, The Optimist, TokyoLima, Chaiwala, Pici, Honjo, TMK, The Pizza Project, Hugger Mugger, Pane e Latte, La Favorita, Tempo Tempo, Honjokko and Calle Ocho. We’re now looking for a Social Media Marketing Executive to join our team.

This is an exciting, entry-level opportunity for an ambitious candidate to create content for, manage, and maintain restaurant accounts within an integrated marketing ecosystem. The successful candidate will dive into the nitty-gritty of social media’s role in orchestrating group-level campaigns, PR strategy, digital marketing, and guest relations and engagement. 

Supercharge your career with one of Hong Kong’s most visited, diversified & beloved restaurant groups.

RESPONSIBILITIES

Content Creation

• Create head-turning social-native campaigns toward hitting KPI’s on engagement and followers 
• Visit restaurants to take candid, authentic, in-the-moment photos and videos
• Edit media into engaging content for various platforms such as Instagram, Facebook, YouTube, LinkedIn, Xiaohongshu, etc.
• Write clear, engaging and on-brand copy
• Provide pre-, onsite, and post-production support for art directed campaign shoots
• Work with the PR & Communications team in aligning KOL activities and key messages
  

Guest Relations

• Answer comments, questions, and DMs
• Show the way to menus or to direct booking links
• Traffic guest feedback and complaints as and when needed

Social Media Library Creation and Maintenance

• Repurpose existing photos and videos into fresh content
• Scrape guest check-ins, thank guests for visiting, collect appropriate posts and images for reposting - with guest permission, recoloring as needed to match the feed
• Maintain social media folders with correctly labeled and attributed images, that match every brand

Guest Engagement

• Create regular contests, giveaways or collaborations to entertain guests and boost followers
• Coordinate with internal teams on mechanics, prize collection and other logistics

Campaigns

• Drill down group-wide campaigns, such as Halloween, Festive, etc. at the brand level
• Echo PR messages across our accounts in an accurate, actionable and timely manner
• Create ads for reservations, event registrations, and other projects, with a clear call to action
• Manage and monitor ads budgeting
• Support in product sourcing and vendor management

Reporting

• Create clear, actionable and timely reports - weekly and monthly
• Do market research through competitor analysis and trend reports to have clear benchmarks for future campaigns

Requirements

• University degree, preferably with a major in communications, journalism, humanities or related disciplines
• Fresh graduates are welcome
• Ability to take beautiful images and videos using a phone
• Knowledge of design software such as Canva or Photoshop, for branded edits
• Ability to curate user-generated content
• Ability to write clear and concise copy in English. Traditional Chinese is an advantage
• Strong communication skills
• Multi-tasking under tight timelines, good at problem-solving and attentive to details, resourceful
• Independent and self-motivated
• Strong team mindset

Benefits

• 50% discount at Pirata's group restaurants
• Medical insurance
• Birthday gift certificate
• Referral bonus

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