SR. Digital Marketing Manager

Brand & Communications Leadership

• Head of brand & communications team
• Primary driver of global brand strategies from scratch
• Lead research agencies to develop brand tracking initiatives and conduct consumer insight studies.Branding Campaigns and Initiatives

• expertise in branding to lead the development and execution of campaigns, content creation, PR activities, events, and social media initiatives on a global scale.
• Collaborate closely with internal marketing teams to generate ideas and implement initiatives to refine brand positioning.
• Take responsibility for brand identity development and management across all properties within the group, both existing and new.
• Manage creative agency partners and maintain oversight of all creative output, ensuring alignment with brand guidelines.
• Serve as a brand guardian, ensuring adherence to brand guidelines across all properties and providing support as needed.

Driver of art & culture initiatives

• Develop and enhance brand salience and awareness for brands through art and culture initiatives.
• Forge connections with art and culture partners to identify and cultivate partnership opportunities.
• Stay informed about cultural trends and provide insights on their impact and potential for optimizing hotel, restaurant, and bar experiences.
• Lead art and culture projects, including planning and executing brand-level projects that foster connections between brand properties.
• Offer guidance and support for property-level projects where art and culture play a significant role.

Requirement :

• 8 years + experience in brand marketing with art, design & culture programmes
• Experience working in creative brand communications/ advertising agency is a plus
• Interest in dsesign art & culture is required - visual art, music, culinary culture, design, architecture and wellness culture.
• Initiatives include experiences - such as exhibitions, events, pop ups, artwork in the hotels - as well as communications content - such as videos, photography and graphic design assets.
• International mindset with an understanding of Chinese Mainland consumer
• Global branding, Group branding experience is a plus.
• Strong knowledge in branding strategy, from scratch to researching, positioning, execution.
• With PR/ Event Marketing experience is a plus
• Self-starter, able to work well independently and together with the team
• Strong communication and copywriting skills - written and spoken English and Chinese (Cantonese, Mandarin)