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The Marketing and eCommerce Manager will be responsible for driving increased market share and revenue through focused hotel-level activity.
As a specialist, this role will ensure hotels have adequate online presence and visibility to drive online channel performance as well as connecting hotels to enterprise activity.
You will provide hotels with best practice guidelines across multiple subject matters and topics, while prioritising activities that drive revenue.
What will I be doing
The role will be responsible for ensuring that all hotel-level digital outlets maintain optimal levels of presence and performance.
Key activities include:
. Lead projects to ensure hotels enhance their digital presence across owned and 3rd party sites.
. Strategically plan and execute tactics to drive the digital agenda forward.
. Ensure hotels maximize opportunity from enterprise promotional and campaign activity.
. Provide performance updates at hotel and portfolio level including web analytics.
. Working with agencies and Executives to manage SEO initiatives such as keyword research and recommendations, developing meta titles and descriptions and optimizing for local search.
. Executing on incremental projects that support team goals.
. Establish a regional culture of accountability, teamwork, collaboration and revenue performance.
. Building enterprise knowledge and leveraging eCommerce Consulting best practices.
. Managing intake of hotel-level requests via phone and email, including appropriate dispositioning and assigning to appropriate resource while also resolving basic enquiries.
Key Responsibilities:
. Serve as Marketing & eCommerce Consulting point of contact for hotel clients.
. Perform audits on hotel materials and processes.
. Lead audit and content management of third-party sites.
. Audit of SEO and Local Search Processes.
. Recruitment, retention, management and development of Executive roles.
What are we looking for
As Manager Marketing & eCommerce Consulting serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:
Required Skills and Experience:
Preferred Skills and Experience:
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