Innovative casual game operations

Roles & Responsibilities

1. Pay attention to the latest game industry market conditions, and conduct competitive product analysis from time to time, including product analysis, channel analysis, and operation strategy analysis, etc.
2. Participate in the entire process of research and operation of innovative casual game products, and work with R&D to formulate products Carry out optimization plans such as localization and commercialization, and coordinate and arrange operational activities according to product life cycles, major seasons, etc.
3. Responsible for channel traffic, content operations and community management related to mini games, and understand the characteristics of mini game users and platform rules
4. Establish a daily monitoring mechanism for key indicators, optimize and iterate product content based on operational data, and be responsible for user growth, retention, activity, conversion and other indicators
5. Responsible for mini games In the advertising platform's advertising work, he is responsible for communicating and coordinating with the material team, formulating advertising creativity and copywriting, monitoring advertising effects, and making timely adjustments to optimization plans
6. Follow up on game project planning and execution, and manage the efficiency of resource use. and value, responsible for quality and progress.

Qualifications

1.5 years of mobile game publishing experience, complete experience in small game publishing projects, at least one distribution channel that is good at, experience in product optimization and cases
2. Love casual games, have played many medium and light games, and have good gaming experience and understanding of casual products
3. Be familiar with the operation of medium and light game projects, and be familiar with the promotion process of game versions
4. Be familiar with the psychology of game players, have certain market analysis capabilities, have a meticulous and prudent work style, have a strong sense of teamwork, and have strong ability to withstand pressure.