Alibaba Health-Integrated Marketing-Health Self-operated Business Department

1. Bachelor degree or above, more than 3 years of experience in e-commerce operations and online or offline integrated marketing project management, familiar with Taobao and Tmall activities, and have health experience Employment background is preferred 2. Requires careful work, strong sense of responsibility and self-motivation, and strong communication and coordination. Clear logic, quick thinking, strong expression ability, sensitive to numbers, high market sensitivity in the health industry, and able to mobilize business teams and other collaborative teams. 3. Dare to innovate and make breakthroughs, have strong ability to withstand pressure, have the ability to write independent marketing proposals and plans, and have excellent target dismantling and execution capabilities. 4. Understand the industry ecology and changing trends, grasp the nature of the industry, have certain predictive insights, and be able to apply keen business acumen to identify, grasp and create business value. , 1. Responsible for the large-scale marketing projects of Alibaba Health's self-operated business platform, including formulating marketing strategies, connecting horizontal and vertical business lines to design and implement activities, improving the efficiency of controllable resources in activities, and using the activity venue to acquire users. 2. Coordinate all aspects of business, procurement, products, operations, etc., have a certain understanding of each functional section of marketing, be able to independently take the lead in writing major promotion project plans and brand cooperation proposals, and be able to independently lead business cooperation planning, negotiation and Promote marketing implementation. 3. Have certain product-oriented thinking and data sensitivity, have strong data analysis capabilities, and optimize and precipitate problems. 4. Have strong market insight, be sensitive to market dynamics, be familiar with the health industry, pay attention to the competitive environment, and be familiar with health brands first