Assistant Marketing Manager

Job Description:

Key Responsibilities

1. RC Red platform planning & implementation

• Oversee RC Red platform for key franchises from KFS planning to daily implementation
• Lead BGC & UGC content creation to drive Pet owner engagement and build RC health attribute
• Lead PGC KOL selection, content co-creation with feeds ads and search keywords coordination
• Lead RC Red WOM management & SEO maintainance
• Drive X-function collaboration for social seeding needs to better convert Content to Commerce
• Supervise performance against Red KPIs with agency management, keep optimize and drive improvements in daily operation.

2. RC strategic projects planning & implementation support

• Co-pilot brand key projects (V-diet category building, etc) successfully by closely collaborating with X-function team to reach & engage with young Gen-Z Pet owners for V-diet category education
• Support related projects planning & exection cross online & offline consumer touch-points to generate discruptive impact with scale among consumers especially Gen-Z (media/social/offline activation/community, etc)
• Lead total project management, including timeline control, key deliverables, budget planning and internal synergy
• Superise performance against project KPIs, keep optimize and drive improvements in daily operation.

3. Team capability empowerment & Cross function engagement

• Drive fundamental capaiblities building for individual and the team via marketing/consumer/competitor trend sharing, Digital & social best practice sharing and T&L, especially in Red.
• Keep cross function relationship to enhance collaboration across national marketing team and Pillar marketing/CA/Finance, etc.

Job Specifications /Qualifications

• Bachelor degree or above in Marketing, Communication, Business or related field.
• 2+ years experience in MNC marketing function or Red platform/Social MCN platform, with proven practical expertise and solid skill set in Red platform planning (KFS) & implementation, MCN background is also preferred
• Excellent interpersonal, project management, communication and influencing skills ability to collaborate with different stakeholders including pillar marketing, global/regionll stakeholder and external agencies.
• Ability to think strategically and build engaging contents with strong leadership
• Red platform/MCN platform practical experience as plus.
• Good command of English and Chinese in both written and verbal.

What can you expect from Mars

• Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.