Channel Marketing Executive

BEVERAGE (BEER)

Jebsen Beer's portfolio is headlined by its own brand, Blue Girl Beer, a German style lager brand that Jebsen acquired in 1906. Through a consistent commitment to quality, Blue Girl has been successfully cultivated into the #1 beer brand in Hong Kong with growing popularity across the Greater China. Through the years, Jebsen Beer has also been marketing and distributing some of the world’s best loved beers in the region.

Purpose of the Job

Responsibilities

• Work closely with sales team to plan, execute, monitor and evaluate results of year-round channel marketing programs for General Trade segment and Macau market 
• Assist in budget planning and resource allocation to optimize marketing resources 
• Coordinate with internal operation team and manage external vendors to ensure execution excellence in promotion programs, trade activities and visibility projects 
• Coordinate with brand marketing team and principal to streamline the right brand message to engage consumers and act as gatekeeper in brand compliance with support of all BTL and social activities to achieve business objectives 
• Support Macau team for logistic arrangements of POSM and draught equipment and  provide other promotion supports for Macau market 
• Generate new marketing ideas to keep abreast with market trends as pioneer in beer category  
• Conduct internal reports for regular channel marketing presentations and support ad hoc project as required 

Requirements

• University graduate, preferably in marketing or communications field 
• Experience in FMCG especially in consumer and brand centricity, B2B or B2C distribution model preferred 
• Enthusiastic, outgoing, creative and enjoy working in a fast-paced and dynamic work environment 
• Good interpersonal skills and flexible   
• Presentable, well-organized and detail-minded with strong marketing and art judgements 
• Self-motivated and proactive with creative thinking 

SUCCESS BREEDS SUCCESS.

With over 100 years of history, Jebsen’s success has been made possible through our commitment to our partners, to our communities, and to our most valuable asset — our people.

We offer dedicated and talented individuals the opportunity to engage with a family of premium global brands. Employees who pursue excellence are given a diverse platform that provides continuous development and career exposure.

At Jebsen, success breeds success.