Commercial product Manager

Responsibilities

1. Responsible for the strategic design, performance data analysis and strategy optimization of ByteDance's lead-based performance advertising (private message scenarios), and responsible for lead-based advertising revenue and conversion effects 2. Lead sales of advertising Have a clear understanding of the conversion process, a deep understanding of customer marketing demands and pain points, and be able to design effective product solutions to increase the conversion rate of leads and optimize customer ROI 3. Have in-depth insights into customer needs and achieve them through strategy, mechanism design and optimization Improve user experience, improve customer delivery effect, increase product revenue and other goals 4. Responsible for project management of lead advertising strategy products, promote design, technology, testing and other related teams and cooperation departments to complete product development and high-quality launch on time, and complete product goals 5. Statistics and analysis of various core data indicators of advertising products, providing data support for advertising improvement and commercial realization, and making targeted suggestions for strategic optimization.

Qualifications

1. Bachelor degree or above, more than 3 years of experience as a product manager, preference will be given to those with experience in advertising strategy, and experience in advertising consulting/ Priority will be given to those with experience in projects such as private messaging/IM monetization 2. Can independently complete demand research, data analysis, strategic product design work, and have certain project management capabilities 3. Careful logical thinking, meticulous and patient work, good communication, courage to challenge, and good at Analyze and solve problems, and have good self-management skills 4. Have strong communication and understanding skills, strong data sensitivity and analytical skills, and the ability to independently analyze and solve problems.