Digital Marketing and Social Media Specialist

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#來港首店暑假盛大開幕，擴大徵才：香港銅鑼灣糖街31號3樓
#計畫明年在香港展店3品牌共35家店 Responsibilities:

• Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting
• Social Media Mastery:Oversee all social media channels, developing a cohesive and engaging content calendar that reflects our brand's luxury identity and drives user interaction.
• Maintain a strong network of media, micro-influencers, celebrities and bloggers
• Actively participating in meetings and proactively documenting takeaways and next steps
• Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
• Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
• Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
• Monitoring emerging industry trends and summarizing them for internal and external stakeholders
• Leveraging and developing proficiencies with SEM platforms, tools and resources
• Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
• Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
• Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
• Fostering relationship with internal teams, external partners and clients
• Create and design various materials for print and digital collateral 

Requirements:
With the passion and interest in the digital media business

• 1 or more years of paid search experience, with knowledge of bid management platforms a plus
• Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively
• A detail-oriented approach and a desire to achieve objectives accurately
• Solid quantitative and research skills, and proven data interpretation capability
• Familiarity with the digital advertising space and a passion for growing that interest into a career
• Strong communication skills – you’re clear and thorough, yet concise
• A passion for building relationships and a desire to contribute to team building and event planning
• Exudes confidence and won’t hesitate to connect with colleagues throughout the organization to get the job done right
• Candidates with more experience may be considered as Digital Specialist 
• Knowledge of layouts, graphic fundamentals, typography, print, and the web 
• Knowledge of Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software

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