Digital Marketing Manager

The Digital Manager will define and execute Digital Strategy under the bank's 5-years strategic plan.

客户简介

The client is a large global bank with an excellent reputation.

工作内容

Principal responsibilities

• Define strategy on digital sales and marketing journey with innovative technology to enhance customer experience and boost revenue
• Provide expertise and domain knowledge in the areas of digital sales and marketing to influence and assist business counterparties to define digital solutions into product roadmap
• Conduct data-driven assessment and studies, projections and insights to support on digital strategy
• Define and monitor digital platform pipelines to align with platform strategy direction, and track on platform usages and footprints to monitor, analyze and identify business opportunities/ efficiencies.
• Support product owners and agile teams to create and develop digital products that aligns to the digital strategy, which include compelling of business cases, monitoring on implementation status, testing and releasing supports.
• Communicate and present digital marketing trends or recommendations to business counterparties to advocate the digital journey.
• Build and maintain relationship with external partners and counterparts to integrate digital solutions.

理想的求职者

Requirements

• University graduate with a minimum of 5 years' experience in financial services, eCommerce, marketing or consultancy discipline.
• Recognition and qualification in eCommerce and project management will be an asset.
• Project experience for digital marketing and eCommerce to demonstrate change management skills will be highly considered.
• Experience in content management, campaign and leads management, digital media & sales will be highly considered.
• Knowledge and experience in MarTech (marketing technology), CRM (customer relationship management) system, CMS (content management system) will be a bonus.
• Excellent presentation and interpersonal skill to articulate storyline, synthase ideas and synergize investment into a leadership playbook.
• Ability to analyze and organize data from analytics tools to derive into customer insights and sales opportunities. Experience of using web analytic tools such as AA, GA, Webtrends or similar disciplines will be an asset.
• Strong sense of ownership to ensure efficient digital platform accountability.
• A self-starter and dedicated collaborator with strong commercial mind-set.

Proficiency in both English and Chinese

福利待遇

Competitive package and scope for career growth

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Harry Buckley on .