Launch products in China

Responsibilities

1. Responsible for the product demand planning and iterative promotion of the e-commerce material platform, and the construction of various management capabilities for the delivery of goods, pictures, and short video material types 2. Based on the delivery data, formulate relevant delivery materials Production, including product selection strategies, creative production directions, etc., to improve the quantity and quality of material supply 3. Based on media and channel capabilities, optimize dpa links and strategies, including mdpa and sdpa, and be responsible for improving delivery efficiency 4. With an in-depth understanding of operational demands, you can design more reasonable delivery products based on operational appeals, define reasonable strategic indicators, and continuously optimize effects 5. In-depth understanding of the bidding advertising delivery mechanism, use data analysis to discover problems in the current advertising delivery strategy, and analyze and Research domestic and foreign launch strategies and propose corresponding optimization plans 6. Timely collect promotion feedback from operations, business teams, and markets, and refine product optimization suggestions to promote continuous iterative optimization of products.

Qualifications

1. More than 3 years of relevant work experience in advertising products/advertising platform products, experience in advertising creativity is preferred 2. Familiarity Bidding advertising delivery mechanism, including but not limited to recall, sorting, targeting, attribution, billing and other logic. Applicants with experience in Internet advertising/recommendation strategy/performance advertising/machine learning are preferred 3. Sensitive to data, overall planning, data Strong analytical skills and logic. Have strong curiosity and self-drive at the same time, be rigorous and serious 4. Have strong data analysis capabilities, have a strong sense of responsibility, teamwork spirit, curiosity and self-drive, and have excellent learning ability 5. Have Excellent cross-team collaboration skills, able to work efficiently with R&D, design, data science and business development teams. Like to accept challenges and pursue the ultimate.