Manager, Regional Marketing MST&MSA, Home Care, I&I, Industrial Formulators, Asia Pacific

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF’s Asia Pacific regional headquarters is located in Hong Kong and had 300 employees by the end of 2023.

Objectives of the Position

Reporting to Head of Regional Marketing, Home Care, I&I and Industrial Formulators (EMU) Asia Pacific, responsible to achieve continuous business growth in Asia Pacific. You will:  

• Implement commercial marketing and business development strategies for the EMU portfolio of Metal Surface Treatment (MST) and Methanesulfonic acid (MSA). Identify new market potential and applications in strategic relevant industries
• Devise strategic marketing for MST/MSA in Asia and develop growth strategy with focus industry segment and core competency build-up
  

Main Job Responsibilities

• Lead marketing and business development activities in the electroplating system using the EMU portfolio of Galvano and MSA
• Collaborate with the sales and technical team to explore new markets and applications for MSA, such as acid catalysis, bioprocessing, metal recovery, and other chemical fields
• Develop a marketing and portfolio strategy for the mid to long term to enhance BASF's competitiveness in relevant industries
• Conduct market intelligence and value chain analysis to identify growth opportunities and provide market and business insights to support the strategic growth plan
• Act as the commercial lead for all solution innovations related to MST/MSA, including preparing business cases and market launch plans

Requirements

• Bachelor’s degree in Chemistry, Chemical Engineering, or related discipline; Master’s degree or MBA in an added advantage
• Minimum 8 years of sales and marketing related experience, preferably in chemical industry
• Ability to communicate and build quick rapport with customer decision-makers
• Demonstrate effective listening skills and a deep understanding of customer needs
• Excel in working efficiently and effectively in a multicultural environment
• Fluent in English, proficiency in Mandarin is an added advantage
• Location of the position will depend on the location of the successful candidate