Marketing post (J)

Job Responsibilities

1. Formulate launch promotion plans and communication strategies for educational intelligent hardware products, (new product) selling point sorting and packaging, content marketing planning and implementation.
2. Implement the planting work of educational intelligent hardware products in new media positions, such as Xiaohongshu, Douyin, public accounts, etc.
3. Provide content support for business channels, develop product marketing toolkits, and be able to iterate outputs based on market feedback and data analysis results.

Qualifications

Education: Bachelor's degree
Work experience:
More than 3 years related to content marketing, market public relations, new media operations, etc. Work experience,
Required majors: marketing, communication, advertising and related majors. Other requirements: 1. Be creative, understand execution, and be able to promote work with user thinking and result orientation.
2. Be familiar with social media rules such as Xiaohongshu and Douyin, and have data thinking.
3. Willing to think proactively, have strong ability to withstand pressure and have strong teamwork skills. [Extra points] Experience in education or 3C hardware industry, experience in product marketing and content marketing projects, understanding of child psychology and family education. Language requirement: English CET-4