MC Division - Taobao Factory - Integrated Marketing

1. Responsible for the planning and execution of large-scale promotional activities for Taobao Factory business, combining business development and consumer insights, planning cross-industry marketing activities, and promoting the achievement of business goals 2. Responsible for the project management and model precipitation of category-specific marketing, creating user mind and brand influence for cost-effective white-label factory goods 3. Integrate resources such as merchants, media, and Taobao content platforms, formulate marketing strategies, and create cooperation projects on a large scale. 1. Experience in marketing/user operation/content operation/store operation 2. Independently plan and complete business, coordinate resources from all parties, and have results that can be replicated 3. Have strong learning and stress resistance, strong sense of purpose, optimism, and good communication and project management skills 4. Candidates with successful cases of large and complex marketing/operation projects are preferred, as are those with backgrounds in brand e-commerce operations, marketing, media, etc.