Member Acquisition and Engagement Executive

Cathay Pacific Airways is an international airline registered and based in Hong Kong, flying to over 190 destinations around the world. We are proud of our home Hong Kong, where the company was founded in 1946. Our corporate headquarters are located at Hong Kong International Airport. We employ over 21,000 people worldwide. We are also a founding member of the oneworld global alliance whose combined network serves over 750 destinations worldwide.

Reports To:  Assistant Manager Member Acquisition and Engagement

Department: Brand, Insights & Marketing Communications (BIM)

The Acquisition & Engagement Executive is responsible for acquiring and activating members. Working with the Assistant Manager Member Acquisition and Engagement, he/she will be assisting to plan and execution of the acquisition campaigns through air and non-air channels and the on boarding journey.

Key Responsibilities

• Member acquisition. Design and execute the member acquisition campaigns for our customer relationship programme through air and non-air channels. Set campaign mechanics, forecast and KPIs. Support internal and outports teams on acquisition campaigns through other marketing Campaign.
• Member journey automation. Build and monitor the member automation flow to onboard newly join Cathay members to increase members loyalty and engagement for different regions and segment.
• Campaign Effectiveness. Closely monitor acquisition and activation initiatives, metrics and KPIs with regular reporting and analysis of results. Manage external partners such as advertising agency, media agency and vendors to give on artwork and copywriting and collaborate with Marketing teams and other internal teams to devise and implement optimisation strategies.
• Prepare recurring and ad-hoc reports for management to review effectiveness and to closely monitor team performance.
• Segmentation and Data Operation. Create audience segments using member data. Perform data operations, such as but not limited to bonus miles crediting calculations, and customer case handling to support member engagement initiatives.

Requirements

• A degree holder in marketing, communications, or related discipline
• Digital savvy, 2+ years of relevant CRM experience and preferably with a B2C focus. Loyalty programme management and implementation is a plus.
• Experience working with marketing automation tools such as Salesforce, Adobe, Emarsys is preferred.
• Excellent communication and copywriting skills in spoken and written English and Chinese.
• Strong client-facing and relationship management experience is preferred.
• Acute Business Acumen / commercial sense and customer-centric mentality.
• Highly organised, able to work independently, and able to work according to defined schedules and deadlines.
• A highly motivated, proactive, creative, and dynamic team player who has a can-do spirit.

Application Deadline: 7 May 2024

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

*Terms and Conditions Apply

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