Responsibilities < /h3>
1. Responsible for the product planning and iterative promotion of the project management and direction of the e-commerce launch operation platform and agency service platform, including project management, launch task management, distribution, creation, control and other capacity building 2 . According to different delivery genres, establish corresponding batch creation capabilities and control capabilities to improve delivery efficiency, including human efficiency and financial efficiency 3. Have certain data analysis capabilities, combine the delivery effects, build a delivery data cockpit, disclose delivery data, and provide Improve business efficiency 4. In-depth understanding of operational demands, you can design more reasonable advertising products based on operational demands, define reasonable strategic indicators, and continuously optimize effects 5. In-depth understanding of the bidding advertising mechanism, and mine current advertising strategies through data analysis Existing problems, analyze and study domestic and foreign launch strategies, and propose corresponding optimization plans 6. Timely collect promotion feedback from operations, business teams, and markets, and refine product optimization suggestions to promote continuous iterative optimization of products.
Qualifications
1. More than 3 years of relevant work experience in advertising products/advertising platform products/data products is preferred 2. Familiar with bidding advertising Mechanisms, including but not limited to logic such as recall, sorting, targeting, attribution, and billing. Applicants with experience in Internet advertising/recommendation strategy/performance advertising/machine learning will be given priority 3. Sensitive to data, strong in overall planning, data analysis and logic, strong curiosity and self-drive, rigorous and conscientious 4. Have strong data analysis capabilities, strong sense of responsibility, teamwork spirit, curiosity and self-motivation, and excellent learning ability 5. Have excellent cross-team collaboration skills, and can cooperate with R&D, design, data science and The business development team works together efficiently, likes to accept challenges, and pursues excellence.