Senior Creative Strategist

As a Creative Strategist , you will be responsible for developing innovative and strategic solutions to help their global luxury brand clients achieve their marketing and business objectives. You will have a strong background in storytelling and art direction, and will work closely with their design and UX/UI teams to bring your strategic vision to life.

The brands include Gucci, La Prairie, Burberry and much more. 

Key Responsibilities:

• Collaborate with cross-functional teams to develop comprehensive creative strategies and campaign ideas for our luxury brand clients
• Create compelling presentations and decks to effectively communicate your strategic recommendations to clients
• Conduct in-depth research and analysis to gain a deep understanding of our clients' target audiences, competitors, and the broader market landscape
• Identify emerging trends, consumer insights, and creative opportunities to differentiate our clients' brands
• Provide art direction and creative guidance to ensure the execution of strategic concepts aligns with the brand's visual identity and messaging
• Continuously stay up-to-date with industry best practices, new technologies, and evolving consumer behaviors to inform your strategic recommendations
• Mentor and guide more junior members of the creative team to enhance their strategic thinking and problem-solving skills

Requirements:

• Minimum 5-6+ years of experience in a creative strategy or planning role, preferably within a reputable advertising or marketing agency
• Proven track record of developing successful creative strategies and campaigns for global luxury brands
• Strong storytelling and presentation skills, with the ability to effectively communicate complex ideas to both internal and external stakeholders
• Proficient in creating strategic decks and presentations using tools like PowerPoint, Keynote, or Google Slides
• Excellent understanding of design principles, art direction, and visual communication
• Collaborative mindset and the ability to work effectively with cross-functional teams
• Fluency in English is a must. Cantonese/Mandarin is a plus
• Bachelor's degree in marketing, communications, graphic design, or a related field

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