Senior Strategic Product Manager for International Growth

Responsibilities

Team Introduction: The International Short Video User Growth team is responsible for the growth of ByteDance's products. We help products develop tailored growth plans and use a variety of marketing, product, and data analysis methods to achieve business growth goals. The UG team maintains and optimizes a series of mature product growth plans such as paid advertising and organic growth, and skillfully applies them to various businesses to drive business growth at the same time, when new growth opportunities are discovered, we also build new solutions to help businesses achieve breakthroughs. Join the UG team, you can be responsible for the growth of products with hundreds of millions of users, and master the industry's advanced and first-hand growth practices. 1. Be fully responsible for the product strategy formulation and business management of the international short video business SEO growth. Deeply combine the business product form, comprehensively analyze the search engine and Web market environment, plan and implement SEO-friendly Web design and business content exposure strategies 2. Extensively collect internal and external needs, closely track the dynamics of industry competitors, accurately propose product growth strategies based on different scenarios, actively explore new growth points, and simultaneously optimize user product experience 3. Work closely with various teams within the product, clarify the development stages of each business, deeply explore and utilize existing content, give full play to its value, and promote its application in off-site search and business optimization 4. Lead the complete product life cycle process from business combing, function planning, demand review, development follow-up, online acceptance to iterative optimization.

Qualifications

1. 3 years or more of experience in Internet products, familiar with the short video content industry, and preferably with experience in user growth such as SEO and search 2. Preference will be given to those who have a deep understanding of the production and distribution system of content products, as well as the operating logic, demand understanding and satisfaction methods of search products 3. Excellent logical thinking and business abstraction ability, in-depth thinking about the business, good independent planning and disassembly ability, and the ability to collaborate with various teams to achieve goals 4. Adhere to the data-driven concept, love to use data and formulas for measurement and expression, be highly sensitive to data changes, and be curious about exploring the underlying principles behind things 5. Excellent English communication and expression skills, interested in exploring the commonalities and differences of user needs under different cultural backgrounds, and preference will be given to those with an international background.