Taobao Business Department-Integrated Marketing-Digital Life

Taobao App【Digital Life -Virtual industry] Keywords: games, entertainment, membership, ticketing, local, life, services, tourism, travel, digital 1. Based on the development of the digital life industry, consumer insights and market opportunity capture, plan integrated marketing for the whole and sub-industries Projects are implemented and responsible for transaction growth 2. Through efficient cross-team resource integration and project management, build consumers' shopping mentality for Taobao App [Digital Life] and improve transaction conversion 3. Able to develop according to segmented industry development and consumer needs , provide breakthrough marketing ideas, accumulate and iterate industry marketing plans and data capabilities 4. Have strong user and scenario operation thinking, propose innovative product needs and optimization suggestions, promote product precipitation and iteration, and improve efficiency, 1 . More than 2 years of experience in Internet user operations, e-commerce activity operations or integrated marketing operations. Candidates with innovative cases will be given priority. 2. Have strong consumer insights and keen consumer perceptions, and have empathy and love for consumers. Play, love shopping, and be able to deeply understand consumers and discover opportunities 3. Familiar with the operational characteristics of the industry/category/merchant/supply chain, those with marketing experience in related industries will be given priority 4. Have strong data sensitivity and be good at proactive mining And discover and solve problems through data analysis 5. Have professional project management and communication skills, be good at cross-team communication and collaboration, have an optimistic and proactive work mentality and entrepreneurial spirit, and have strong stress resistance