Tencent Video# Platform Market Brand Marketing#

Roles & Responsibilities

1 .Brand strategy: Responsible for the overall strategy of the Tencent Video brand client including staged brand positioning, platform value, and overall brand goals and implementation methods clear brand KPI indicators to help the brand establish Tencent Video C-side mentality
2. Business coordination: Coordinate all business departments of the entire platform to support the brand to complete the delivery of a unified brand ethos. Through the dismantling of the overall brand goals, coordinate each core business to complete the support of brand building. Through Tencent Video, the brand ethos is delivered from the inside to the outside. Achieve the mental development of Tencent Video brand throughout the year
3. Brand planning: Plan marketing events throughout the year, and through marketing events, help the brand and C-end users create emotional links and increase C-end recognition of the brand in delivering At the same time, it can feed back the business and help the business achieve the goal of comprehensive growth in revenue and traffic
4. Creative execution: Based on the brand's current positioning and core product selling points, combined with the emotional appeal of target users, plan creative events to convey brand emotions. value, increasing C-end users' favorability towards the brand.

Qualifications

1. Brand management experience: In-depth understanding of brand strategy, and has participated in the construction of brand value system. Able to formulate implementation strategies according to the stage of the brand, decompose the path to achieve the goals, coordinate with various departments to complete the goals, and achieve the transformation from brand strategy to brand implementation
2. Brand communication project experience: There are brand communication projects from 0 to 1 , including full-process participation experience from early planning to execution. Be able to take overall responsibility for coordinating projects, aligning information, coordinating communication and promoting execution
3. Creative ability: Have strategic and creative abilities, understand the strengths and execution effects of the leading creative companies, and be able to propose proposals based on the current stage of the brand Have your own creative ideas and have keen judgment on the effectiveness of creative execution
4. Data analysis ability: Have good data analysis and research capabilities, be able to dismantle brand issues from the user's perspective, and find solutions for brand building Motivation
5. Utilization of media resources: Understand user needs, be able to accurately match market launch channels according to brand goals, have brand outdoor media launch experience, understand outdoor media resources and conversion effects
6. Industry experience: Understand the video industry and have a clear understanding of the current video industry landscape and the positioning of each brand.