Tmall Brand - Tmall Brand Marketing - Hangzhou

1. Based on business strategy, according to Tmall's core audience characteristics and existing brand assets, combined with industry trends and social sentiment insights, output Tmall's brand strategy and creative direction for the whole year, and strengthen Tmall's leadership in the mind 2. Execute and coordinate Tmall brand campaigns during daily and major promotion periods. Including but not limited to the early brand strategy and creative output, social and media communication, on-site cooperation and other full-process follow-up and implementation, so as to enhance Tmall brand awareness and favorability 3. Responsible for daily industry information collection, market dynamics analysis, public opinion monitoring and brand research and other related work 1. Bachelor degree or above, more than 2 years of brand marketing, creativity or art, copywriting related work experience, those with leading brand or creative related industry benchmark cases are preferred 2. Highly sensitive to social hot spots, have event marketing planning ideas, have creativity, and are good at making small gains 3. Have strong project management and multi-party collaboration capabilities, can independently plan marketing activities to ensure implementation, and be responsible 4. Good aesthetic and creative ability, and have a high enthusiasm for creativity, brand and fashion and other related things