Associate Director, Group Customer and Digital Marketing - Start Immediately

We are searching for an ambitious Associate Director, Group Customer and Digital Marketing to join our amazing team at Aia in null
Growing your career as a Full Time Associate Director, Group Customer and Digital Marketing is an amazing opportunity to develop competitive skills.
If you are strong in problem-solving, people management and have the right mindset for the job, then apply for the position of Associate Director, Group Customer and Digital Marketing at Aia today!

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.So if you believe in inspiring a better future, read on.About the RoleThis is a newly built role in Group Customer and Digital Marketing. You will be supporting, leading, driving projects together with AIA’s Business Unit across Asia-Pacific to deliver business objectives set and agreed in the Group Customer and Digital Marketing team, particularly around Customer Repurchase. This role will lead the enablement of all digital marketing planning and activities within Group Distribution. The person will work closely with all Local Business Units (LBUs) distribution teams on digital marketing campaign design / planning, performance tracking, campaign effectiveness to deliver optimal marketing and business outcomes. This role will also lead the standardizing and upskilling of BUs in digital marketing, social media and performance marketing through clear digital marketing benchmarks and performance indicators.Roles and Responsibilities:Programmatic Repurchase:Develop the roadmap for programmatic repurchase implementation by a phasing approachPut in place agreed achievements and timeline for supporting programmatic repurchase development and local business unit implementation planEngage with local business units and evangelise benefits of programmatic repurchaseDevelop management presentations including business case for programmatic repurchaseWork with Business Units to identify gaps in current existing customer marketing programmes that can be solved through programmatic and identify pilot countries to roll out related campaigns/programmesWork and coordinate with external consultants if and when required to plan and develop deployment strategyConduct weekly progress reporting and post implementation review to identify key insights and learning for migration to other BUsConduct on-going project review and come up with a playbook/framework to implement a complete programmatic repurchase strategyECM Management:Lead and drive repurchase initiatives in local business units, co-building with local marketing teamsWork with local business units to identify gaps in existing processes and develop solutions to close gaps, prioritising according to impactConduct customer data analysis to generate insights to support local business units’ repurchase strategy development e.g. lifetime value integration, define key value pools identified, identify opportunities to grow from repurchase etc.Job RequirementsMinimum of 12 years’working experience in customer repurchase, customer lifecycle management or customer value management, with hand-on know-how and subject matter expertiseActual experience driving and leading process/ campaign automation using machine learning and artificial intelligence (AI) to drive customer marketing desirableExperience in financial services an advantageStrong numeric and analytical skills to interpret data to plansuccessful marketingstrategiesPassionate about customer marketing and customer trends to uncover methodologies and trends in the customer value management spaceDemonstrate basic understanding of customer relationship management (CRM) technology as well as key marketing technologiesAbility to work in a fast-paced, agile organization to handle multiplepriorities cross theregionGreat teammate who can work with cross-functional teams to deliverprojects under timelinesProject managementexperienceAsia Pacific market experience would bepreferredHave an excellent command of written English with a proven track record of clear and impactful communication. Any additional Asian language would be aplusBe able to deliver all the above in a fast and efficient mannerwithout sacrificingqualityStrong EQ and ability to work in high pressure environments in aconstructive and professionalmannerBBA, BSc degree in Marketing, Management, Statistics, Engineering or relevantfieldLocationThis role can be based out of Singapore or Hong Kong

Benefits of working as a Associate Director, Group Customer and Digital Marketing in null:

● Company offers great benefits
● Advancement opportunities
● Advantageous package