Senior Manager, Digital Marketing & Branding (Bank) - Urgent Position

We are hiring a driven Senior Manager, Digital Marketing & Branding (Bank) to join our vibrant team at Kos International in null
Growing your career as a Full Time Senior Manager, Digital Marketing & Branding (Bank) is a great opportunity to develop relevant skills.
If you are strong in critical thinking, presentation and have the right mindset for the job, then apply for the position of Senior Manager, Digital Marketing & Branding (Bank) at Kos International today!

Job Description

Senior Manager, Digital Marketing and Branding (Bank)

Digital channel campaign and digital acquisition

Digital marketing management and social media promotion

Digital project management

About the company

Our client is a well-established international banking group in Hong Kong. To cope with their business expansion, they are now looking for a Senior Manager, Digital Marketing and Branding for their Marketing team.

About the role

Reporting to the Head of Marketing, you will develop digital marketing strategies to drive digital acquisition, digital usage and product sales. You will formulate end-to-end digital marketing plans and work closely with Banking Products and Segment teams in launching marketing initiatives on various digital channels (e.g. Internet Banking, Wechat, Facebook, Mobile App, Blogging Platforms and Forums etc.). You have to generate new ideas in effective use of digital platforms (websites, UX UI, SEO), Digital content, Paid Media and Social Media to achieve digital acquisition and engagement. You are also required to conduct regular updates on data-driven marketing performance analysis and provide supports in project-based integrated marketing programs to strengthen company branding and revenue growth.

About the person

To qualify, the successful individual must possess:

University Degree holder, preferably in Business Administration, E-commerce, Marketing or other related disciplines.

At least 10 years of relevant working experience in digital marketing and digital acquisition in retail banks.

Good knowledge in digital marketing platform development (e.g. SEM, mobile, social media).

Self-motivated, strong business sense with excellent project management skill.

Proficient in spoken and written English and Chinese (Cantonese and Mandarin).

Candidate with less experience will be considered as Manager position.

Benefits of working as a Senior Manager, Digital Marketing & Branding (Bank) in null:

● Learning opportunities
● Opportunities to grow
● Attractive package