Accenture Song - Marketing Transformation Senior Manager

About Accenture ：

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services-all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

The company has been operating in Greater China for over 30 years. Today, it has more than 17,000 people servicing clients across the region with offices in the cities including Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong and Taipei. As a trusted Partner of Choice for digital transformation, Accenture is bringing more innovation to the business and technology ecosystems and helping Chinese enterprises and the government to embrace digitization and enhance global competitiveness to succeed in the new era.

For more information about Accenture, please visit its corporate homepage www.accenture.com and its Greater China homepage www.accenture.cn .

About Accenture Song ：

As one of the key services under Accenture, Accenture Song is in the business of Experience. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. We're committed to helping clients design, build, communicate and run Experiences that make peoples' lives better, more productive and more meaningful. Visit http://www.accenturesong.com to find out more about us.

Job Description:

Marketing Transformation Leader

Lead the reinvention of marketing operations for global enterprises. Architect AI-driven operating models, integrate cross-functional execution engines, and scale high-performance teams across consulting, media, and creative ecosystems.

Role Impact

You will drive our most strategic APAC engagements, transitioning clients from fragmented marketing efforts to integrated growth engines powered by AI and industrialized operations. This role demands mastery in building self-sustaining "run" organizations - whether within agencies, consultancies, or enterprise marketing functions.

Core Responsibilities:

Strategic Leadership

• Define 3-year transformation roadmaps aligned to C-suite commercial objectives
• Negotiate governance frameworks with CMO/CTO leadership teams

Operating Model Revolution

• Reengineer end-to-end marketing operations with GenAI workflows (briefing → optimization)
• Establish marketing control towers unifying strategy, creative, and media activation
• Industrialize personalized journey orchestration at multimillion-customer scale

Cross-Functional Team Orchestration

• Direct large teams with 15+ member distributed teams (consulting specialists, media traders, creative pods)
• Implement predictive resource allocation across partner ecosystems
• Develop future-capability academies for AI-augmented talent

Client & Commercial Stewardship

• Rescue at-risk engagements through operational redesign
• Convert transformation success into multi-year account growth
• Govern ethical AI adoption across client marketing stacks

Qualifications

Required Experience

• 10+ years leading large-scale marketing operations across:
  • Top-tier management consulting (marketing transformation practice)
  • Global media agency networks (e.g. but not limited to GroupM, Dentsu, IPG)
  • Integrated creative-operational hubs (in-house agency models)
• Proven delivery of:
  • Marketing/digital operational transformations
  • Industrialized "run functions" servicing 10M+ customers
  • Seamless consulting-media-creative team integrations
• Mastery in:
  • AI-powered campaign engines (generative content, MLOps)
  • Agile operating model design (pod structures, center-led governance)
  • Commercial negotiations with global holding companies

• Boardroom presence with C-suite stakeholders
• Portfolio of developed leaders now in Director+ roles
• Crisis management pedigree (minimum 2 major program turnarounds)

#LI-GM