Account Executive

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

As an Account Executive, you will contribute to Burson’s performance by engaging in day-to-day client activities under the supervision and guidance of senior team members. You are required to actively learn the ropes and support the senior account team members to manage client relationships, satisfying and delighting clients and generating new business. You will also be expected to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.

What you'll do:

• Be knowledgeable about your clients, their industries and competitors; stay updated on client trade publications, national/regional news outlets


• Be a keen learner and know the technicalities behind skilled writing to be able to draw up actionable client communications materials such as status reports, campaign summary reports, general activity reports etc., under guidance and supervision


• Actively participate in team and client meetings and be comfortable sharing and presenting your views internally and in front of clients, if appropriate


• Monitor media coverage of clients and support the account team on daily administrative tasks


• Play an active role in coordinating press materials and events such as press kits, releases and press conferences


• Learn the social media trends and support the seniors in implementing social media/digital programs


• Listen attentively during client meetings for potential opportunities and suggest ideas to your senior team members as they could lead to new business


• Assist the senior members of the team with research, case studies and other materials for client presentations, new business proposals, pitches and industry award submissions to drive business for Burson


• Engaging and working with industry analysts and third parties

Experience that contributes to success:

• Minimum 3 months of PR internship experience


• Outstanding verbal and written communication and presentation skills in English, Mandarin and Cantonese


• Ability to work both independently and as a team


• Excellent communication and interpersonal skills


• Good problem-solving and time-management skills

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