Ant International-Customer Growth and Proposition Assistant Manager / Manager-AntBankHK

Job description

• Assist to design and strengthen value propositions for mass customer and high net worth segment and build corresponding capabilities to support the proposition pillars through customer insight

• Assist to develop acquisition strategies from account acquisition, account activation, relationship deepening to anti-attrition, with the aim to grow customer base and deepen banking relationship

• Assist to drive the development of digital on-boarding and anti-attrition journey with the collaborations with key stakeholders

• Assist to collaborate with external partners to tailor different privileges, loyalty programs and events to induce customers' loyalty to the bank

• Work closely with product teams to develop holistic engagement strategies to enhance customer experience and stickiness

• Enhance product offerings and experience across continuum

• Assist to drive Customer Lifecycle Management initiatives to serve up mass customer and high net worth segment

• Assist to monitor program result and intake quality based on analytics and take respective actions to refine the strategy to achieve the assigned quality intake targets

Job Requirement

• Bachelor Degree with Business Administration, Marketing OR other relevant qualifications

• Minimum of 3 years' retail banking experience and familiar with customer or product acquisition

• Strong project management skills in developing and implementing initiatives and ability in timely and effective problem solving

• Possess understanding of integrated accounts and overall banking products

• Strong personal drive and can work independently and proactively

• Excellent interpersonal, leadership, communication, presentation skills in both written and spoken English and Chinese

• Excellent people management skill, confident to lead the team and influence the others

• Strong numerical ability and analytical skills

• Deep understanding of the local market and competitive landscape