Assistant Demand Planning Manager APAC

The Role

Ever since, we have expanded rapidly across the Asia-Pacific (APAC) region in Hong Kong, Macau, China, Singapore, Thailand, India, Malaysia, South Korea and continue to have ambitious growth plans in new markets and omni channel development for 2026 and beyond.

Assistant Demand Planning Manager is the facilitator for overseeing the development and execution of a full integrated demand plan/ forecasting process covering 12-24 month horizon with associated analytics, channel/category segmentation, and metrics. Demand planning will lead a monthly S&OP forecasting process to drive supply chain efficiency.

We are looking for someone with solid at least 4 years of Demand Planning and Supply Chain experience who is an excellent communicator and keen relationship builder. Someone who is diplomatic but isn’t afraid to challenge and have those difficult conversations. Someone with a proven and demonstrable record of improving forecast accuracy and a good understanding of the APAC Beauty market. This role will be the face of Demand Planning in the APAC region.

Note that this is not an entry level position. This role will have substantial autonomy and work with senior stakeholders.

Role Accountabilities

• Lead monthly demand reviews with key markets to challenge assumptions, validate risks and opportunities and consolidate a coherent regional demand signal aligned to financial targets.
• Analyse historical sales data (sell-in and sell-through), market trends and promotional campaigns to assess product and category performance, ensure trends are appropriately captured in item level demand plans.
• Build differentiated forecasts by subcategories to reflect sell-out dynamics and company strategies
• Influencing cross-function teams decision-making by providing demand insights on business impact, analysis, and reporting of price changes, cannibalisation, macro events impact, PIPO, innovation, assortment changes.
• Maintain and continually develop regional statistical forecast by item & customer level which generates APAC demand plan in FuturMaster.
• Own the demand planning calendar for the region and ensure timely inputs from marketing, finance and supply planning to support monthly demand plan submissions, S&OP meetings & executive sign off sessions.
• Provide demand plan insights and up-to-date reports to facilitate alignment in S&OP and executive sign off sessions involving finance, commercial, marketing and supply chain teams.
• Coordinate with marketing and commercial incorporate new product launches into demand planning and forecast cycle, bottom-up view and maintain true post-launch and CORE demand vs regional / global feasibility targets.
• Work in collaboration with Supply Planning to ensure an executable and realistic plan is developed to call out phase-out and constraint SKUs while meeting forecast requirements and financial budgets.
• Manage and enhance dashboards, KPIS, models and reporting tools to enhance and track forecast accuracy, efficient demand planning actives.
• Conduct root cause analysis on forecast variances, implement corrective actions to improve accuracy, and be able to point out what are the forecast variance drivers and work with key stakeholders to improve demand forecast assumptions together.
• Continuously improve demand planning processes by documenting best practices, updating SOPs and leading small projects for process improvement across the region.

Reporting Relationships

• Reporting into Senior Demand and Supply Planning Manager APAC.

Key Selection Criteria

We win together as a team, supporting and developing each other through our careers.

We embrace the challenge and work in an incredibly fast paced environment with high expectations set by the business, shaking it up with our creative lead, Charlotte Tilbury as we revolutionise the beauty industry.

We love what we do, and we support each other while we share the magic with the world.

• Bachelor’s degree in Supply Chain Management, Business Administration or equivalent.
• At least 4 years of experience working as a Demand Planner with APAC regional insight is essential. Experience of working in other areas of Supply Chain is also desirable.
• Experience of challenging forecasting assumptions and influencing senior stakeholders.
• Able to demonstrate real examples of taking ownership of projects/improvements right through to the end result.
• Strong analytical skills with a detail-minded mentality.
• Strong process focused communication, interpersonal skills and great relationship building abilities!
• Experience of working with and implementing a forecasting system of FuturMaster, Anaplan, SAP IBP.
• Proficiency in MS Office Suite, Advanced Excel, Power BI or similar tools.
• Ability to manage multiple priorities and work in a fast-paced environment. Strives to attain quality results on time, conveys a sense of urgency, drives issue to closure, and earns a reputation for reliability and dependability.
• Fluency in English and Chinese is essential and proficiency in other regional languages is highly desirable.