Assistant Digital Marketing Manager

Some careers have more impact than others.

If you're looking for a career where you can make a real impression, join Hang Seng and discover how valued you'll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.

Marketing

Hang Seng's Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to build the brand of Hang Seng Bank, acquire new customers, strengthen customer loyalty to build long term relationships, and provide professional marketing support to different businesses to promote a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high calibre professional to join our department as Assistant Digital Marketing Manager (Email & MarTech Management).

Principal responsibilities

• Drive acquisition and usage of the Bank's digital banking and digitally enabled products and services by advocating a seamless experience throughout the customer's journey
• Support promotion of Bank's digital banking awareness and presence via digital technology and solutions
• Manage Adtech & Martech solutions onboarding from discussing with IT on solution design, to seeking regulatory & legal approval, implementation and evaluation of effectiveness
• Manage interactions and collaborate with internal and external parties regularly for on-time, in-budget project implementations
• Work with broader marketing team and external parties to implement consistent standards on digital communications
• Lead the quality uplift of digital marketing of wider marketing team by preparing guidelines, reviewing brand safety measures for digital media and enhancing media tracking capabilities
• Act as the webmaster to coordinate marketing team on eDM management and webpage productions
• Adhere to the Bank's guidelines in project execution

Requirements

• University degree in Marketing, Business Information System, Communications or a related discipline
• Minimum 4 years' relevant job experience with exposure to financial services industry preferred
• Hands on experience on different digital marketing tools, including PPC, programmatic, social and email marketing
• Basic understand of HTML scripting/JavaScript, media tracking tools, digital marketing / advertising technologies and channel ecosystem
• Understanding to AEM and SFMC a plus
• Detail-oriented, capable of working independently and under pressure
• Good communication, interpersonal, analytical and project management skills
• Proficiency in both English and Chinese
• Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes

Infrastructures

You'll achieve more when you join Hang Seng Bank Limited.

www.hangseng.com/careers

https://www.linkedin.com/company/hang-seng-bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Issued by Hang Seng Bank Limited