Assistant Digital Marketing Manager, Cross Border

Company : Abbott

Job Type : Full Time

Hong Kong, Hong Kong Island

Number of Applicants

:

000+

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Job Description - Assistant Digital Marketing Manager, Cross Border

You will be supporting the overall digital marketing strategy and planning for our cross-border business at Abbott Nutrition Hong Kong. This role will require demonstrated ability to run and manage digital marketing programs. Responsibilities include brand building, campaign management, activations, insights & analytics, customer engagement & excellent project management.

Responsibilities:

Support manager to develop short and long-term cross-border digital marketing strategies and plans to meet business and marketing objectives

Partner with insights & brand teams, to develop & apply in-depth Southern China consumer insights to tap hidden opportunities

Support the team to be China digital expert to build connected omni-channel experience for all owned and paid touchpoints for Abbott nutrition brands

Implement winning social media strategy (e.g. XHS, Wechat, etc.) matching latest trend in China

Leverage data analytics platform to conduct regular analyses

Help manage cross-border media planning and performance

Assist in working on end-to-end experience in user acquisition, engagement and conversion at designated E-Commerce platforms

Work closely with other cross-functional teams (CBEC team, Brand, Sales, Regulatory, Medical Affairs, R&D, etc.) to ensure consistency and compliance in consumer communications

Execute and ensure all processes are in place for digital materials in accordance with company and legal requirements

Monitor and manage A&P budgets to measure program effectiveness & payback analyses

Requirements:

Bachelor’s Degree in business, marketing, digital marketing or related fields.

At least 3 years of experiences in brand management and/ digital marketing. Open to candidates with agency, client or platform work experiences.

Excellent interpersonal, communication & presentation skills. Great team player with demonstrated ability to navigate across functions and divisions.

Knowledge in digital analytical tools

Excellent negotiation and project management skills and are attentive to details

Strong commercial sense, fast-paced with high sense of urgency

Possess “can-do” attitude and not shy away from challenging the status quo

Fluent in spoken and written English, Cantonese and Mandarin.

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