Job Description - Assistant Manager - Digital Marketing, Clé de Peau Beauté
Job Responsibilities:
Manage brand site business, including website development and e-commerce plans.
Manage brand website efficiency, content development, UX/UI and SEO related development projects.
Drive Omni-channel development, including but not limited to conversational marketing to provide immersive experiences to connect customers offline and online and elevate total luxury brand experience.
Formulate digital marketing campaign development to achieve business objectives and goals that drive brand awareness, pushing to consideration funnel and website traffic
Formulate and implement e-commerce promotion strategies and plans to drive e-commerce traffic and business in Hong Kong.
Effectively manage key agencies to build strong partnership and ensure service quality and initiatives.
Evaluate campaign performance and effectiveness; provide insights from data analysis to achieve KPIs and drive brand growth.
Job Requirement:
University graduate with 5+ years’ experience in digital marketing/ campaign management/ website management experience with proven record, preferably in luxury and prestige or related skincare industry.
Digital savvy, well understanding on Omni-channel marketing & E-Commerce industry.
Experienced in brand.com management with basic UX and website technical knowledge is preferred
Experienced in leading launch 360 degree campaign across digital platform is preferred
Strong analytical skills and good knowledge of digital analytic tools, good time management, and attention to details.
Good communication and strong ability in planning and project management skills, as well as a can-do and positive attitude.
Proficiency in PowerPoint and presentation tools and skills
Excellent command of both written and spoken English and Chinese.
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